The wedding industry journal
Better consultants. Stronger boutiques. A more connected wedding industry.
Expert insight for bridal consultants, boutique owners and the professionals around them. Practical, warm and written by people who have worked the floor.
The wedding industry journal
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Six sections, every issue
Appointment craft: how the best consultants open, listen and lead.
The Sales EditObjections, closing and the words that keep a bride's trust.
What Would You Say?A real situation from a boutique, and how to answer it well.
Beyond the BoutiqueGuest experts from alterations, photography, planning and more.
The Referral EditSuppliers and services a consultant can recommend with confidence.
Try This SaturdayA single practical idea to take into the next appointment.
About Atelier Union
A journal for the people behind the appointment
Founded by Katrina, who has worked in bridal retail since 2006.
Work with us
Training, partnerships and contributors
Team training for bridal stores, partnerships with the suppliers and services boutiques rely on, and a place for industry experts to share what they know.